You make the work people stop scrolling for. We make sure they know your name when they do. Brand strategy, content and growth for creatives who are ready to be booked, not discovered.
A custom scope built around where you are right now. Strategy, content and growth managed on one calendar, with one person accountable for the whole picture.
Book a callFor the idea you already know is big. We take on a small number each year, trading brand, content and launch strategy for a stake in what we build together.
Pitch your ideaA name, look and story that match who you are now.
A plan that puts the right people in the room.
Work made to stop the scroll and hold attention.
Steady publishing and real community, handled for you.
Launches and activations people still talk about.
The back office that lets you clock out at five.
She built the brands, the content and the systems herself. Then she produced events for Collective Seattle and the Columbia Tower Club. Today she runs five brands and still clocks out at five.
Less, but louder.
Owner, Laurel and Seattle bars
Built a five pillar content system across a portfolio of Seattle venues. Six months of consistent publishing turned a bar owner into a recognizable personal brand, with inbound messages for advice, jobs, and collaboration.
176 pieces published in six months
Herbal coffee alternative
Took a product from bottle to shelf. Partner outposts secured across Arte Noir, lululemon, and three Columbia Bank locations, each one opening a new room of customers.
8+ Seattle outposts and partners activated
Seattle independent school
Developed a clear brand voice and communications system that reflects the school's community-centered mission, making it easier for families to recognize themselves in the story.
Messaging and identity system
Storefront launch
Positioned the storefront opening with a tight launch narrative and the right partner introductions, turning a first impression into a sustained draw.
Storefront launch and partner network activated
Founder, Rachael Barclay
Structured a founding engagement that traded creative work for real ownership, then built the narrative and partnership motion around it.
Founding creative equity engagement
Activations and launches
Produced high sensory activations including the lululemon launch at University Village, the Columbia Bank and Coffee series, Meet the Maker at Friend Museum, and After Hours at Rendezvous.
Rooms people still talk about
“The ecosystem you built, partnership as give first, and what you want your girls to inherit, it all landed exactly the way I hoped.”
Rachael Barclay
Founder, Vantage
“Beyond understood. I so appreciate your openness to feedback and your willingness to adjust based on what is working. I get IRL compliments constantly.”
Kate Opatz
Owner, Laurel and Seattle bars
Rated 5 out of 5 on satisfaction and communication, three month review.
Pick a time that works for you. We'll talk about where you're going and what it'll take to get there.
A 30-minute conversation to understand where you are, where you want to go, and whether Shifts is the right lever for you.
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30 minutes
Video call
Free
None, just bring your vision.